Why your Business needs to be on Twitter

Why your Business needs to be on Twitter

The question of whether or not Twitter is a sensible use of marketing energy and budget has been around as long as the platform has. It seems people have had a hard time wrapping their brain around how a micro-content platform like this can drive traffic, sales, and authority. Taking a lot longer to embrace has been the small business community, as it appeared like nothing but a marvelous way to while away a day, and for no real return. Let’s have a look at why Twitter is actually a great deal more than a giant time suck, and can actually do a lot more for your marketing than you might picture. 7 ways you can utilize Twitter in your small business! Utilize your Twitter profile for all it’s worth – Using your profile highlights who you are and what you do is a great way to get off to a good start with your audience on Twitter. Use the opportunity to make a great first impression and leave links to your website or pages. Connect with the influencers in your market – A primary goal of any twitter strategy is to make it your business to find and connect with the people who matter in your market. Not a brief task, but a necessary one that can really pay off later on. Use videos and images – Don’t ignore the fact that videos and images actually drive three to four more times more clicks on Twitter. Employ Promoted Tweets – This is an amazing way to find and connect with your ideal audience. Be careful however not to be spammy or hammer people with...
What is Local Marketing?

What is Local Marketing?

Local Marketing is marketing the targets the local  population of a city or community. The goal is to attract local customers using online search and advertising strategies to drive customers to your door....
Marketing your Business to your Local Market

Marketing your Business to your Local Market

Originally, I thought part of building a local marketing business was just getting business into Google Places and Bing. While effective, I have found that one way to promote local searches is a micro-business directory for a city or town is a great way to build a loyal customer base. Customers like to search on their mobile phones, but what if they could search, but also find which business has a deal or coupon nearby, wouldn’t that be a more valuable search. Also the ability to create a custom landing page for the business allows for more interaction with the visitor than just a phone number and address for a location. I’m in the process of launching a new program to create micro-business pages for a small-medium size city. In the process of launching this program, I will post updates to keep you updated on my success. So stay...